Yet, shockingly enough, the majority of freelancers and solopreneurs dive into social media and start selling without a clear concept of who their audience is, what “problem” their product solves, or why anyone (besides themselves) should care.
They don’t take the time to build an intentional freelance brand.
Don’t make their mistake.
A well-crafted freelance brand gives you the foundation, the story, and the script to tell a cohesive narrative across all channels – and in response to ever-changing social tides – so you can win your audience’s favor and expand your market share.
You may not think you need to create a unique freelance brand. You don’t need to spend time designing a logo or developing a brand voice. But branding isn’t just for brick-and-mortar businesses or big corporations.
In the increasingly competitive world of freelancing, a distinct and targeted brand identity can help you cut through the noise to find your ideal clients, charge your worth, and establish your authority in your field.
But where to begin?
Below I walk you through some basic steps to define a compelling freelance brand identity. If you’d rather just access my free brand workbook, feel free to make a copy of the Canva project and tailor it to your business.
Otherwise, read on for my 6-step process to developing a kicka$$ brand and advancing your freelance career.
Like what you see?
If you tried the workbook, I’d love to hear your thoughts! Feel free to shoot me a message or connect with me on LinkedIn. I am always seeking feedback to refine my resources.
I also love sharing what I’ve learned with those of you just starting out. I know how intimidating it can be to put yourself out there, so I’m here to reassure you: you’ve got something worth sharing. And I’d love to hear about it!
Use the button below to book a 1:1 session with me and we can review your brand identity together. Hope to hear from you!
Book a 1:1 feedback session