What are Sales Enablement Tools?
Imagine trying to sell someone a bottle of wine with nothing but a price and brand name.
No photos, no tasting notes, no region or varietal information.
Even if that person was wine’s biggest fan (looking at you Aunt Linda), it would be a hard sell. Why?
Because people today expect a story and a seamless customer experience. Consumers expect to be educated, entertained, and seduced all in a matter of minutes.
It’s nigh impossible to do that if your sales team doesn’t have the information and tools to facilitate that seduction.
Sales enablement tools –like pitch decks, customer case studies, white papers, etc – empower your sales team with the:
- knowledge,
- resources,
- and organizational structure
…to become the ultimate Cyrano.
Pitch Decks with Panache
When you’re in so deep…
It can be hard to find a clear perspective on what your target audience really wants to hear and how you can best engage them. That’s why hiring someone outside your organization to support your sales enablement efforts is so beneficial.
With my background in brand strategy, I help startups and solopreneurs identify their brand’s greatest strengths, as well as their audience’s pain points and deepest desires, to craft an irresistible offer. I then help my clients translate this messaging into tools their sales team can use to meaningfully engage their prospective customers.
Some sales enablement deliverables include…
- Pitch decks
- Marketing backgrounders
- Buyer journey maps
- Case studies
I work closely with my clients to develop tools that their teams will actually use. It’s not about writing sales scripts or arming salespeople with psychological tricks – it’s about creating digestible, impactful content that will help your team get their message across while motivating the prospective buyer to pony up.
