“It is really wonderful to work with Hillary! She does such an excellent job at keeping everything organized, and she’s always finding ways to improve Kovi Kai’s content.
Hillary has been such an asset to our little company!”
Kovi Kai is an organic food company that sells cold-pressed, frozen ginger and turmeric. Founded by Kima McKiernan in 2017, the company’s mission is to make healthy living more hassle-free.
Learn more about Kovi Kai.
The Challenge
Despite the high quality and convenience of Kovi Kai’s frozen root juice, the brand was struggling to gain traction.
With little by way of photography and a limited budget for new media, we had to figure out how to develop a consistent flow of content so we could enhance the brand’s social presence. What’s more, the minimalist website failed to communicate the novelty and health benefits of Kima’s products.
The majority of sales were within Sonoma County, through Kima’s own personal network of family and friends. Kima wanted to build brand awareness through social media, digital marketing, and local partnerships so she could expand her market and hopefully, catch the attention of national grocery chains.
The Results
Once we had a content creation protocol in place, it was off to the races.
We began working with photographers to develop new recipes and get fresh media. We created Instagram templates to simplify content creation. With consistent posting, Kovi Kai’s social media channels blossomed. Brand awareness ticked up little by little.
Thanks to some influencer collaborations and earned media, news of Kovi Kai spread beyond our little bubble of Sonoma County, and customers from as far as New York and Florida began placing orders. And thanks to the business systems we developed, we were able to forge ahead with content marketing and steadily grow our audience despite the pandemic, faulty packaging, and other hurdles.
Today, Kima’s brand has the content foundation it needs to succeed.
While this work is ongoing, some results (from the period between October 2020 – October 2021) include:
- +370% yr/yr in revenue
- +166% yr/yr website conversion rate
- +41% growth in followers on Facebook
- +23% growth on Instagram
Like what you see?
Are you ready to…
- Get clarity on your brand’s voice & vision?
- Have your message land with the right people?
- Build a brand community with engaging content?
- Drive conversions and boost sales?
Simply click the button below and book a free 30-minute discovery call to learn how brand strategy and content marketing can help you meet your business goals.
Lets Chat