Lunafi is a financial management app for mobile and desktop. The app is designed to give freelancers, independent contractors, and gig workers the tools they need to successfully manage (and grow) their businesses.
When entrapeer approached me in June of 2021, the SaaS platform was still in development. The team had worked with their parent company’s marketing consultant to some extent, however, this consultant did not cover brand development or assist with copywriting.
Entrapeer knew that they had a revolutionary product on their hands. But they also knew that, if they didn’t have a compelling brand story and messaging to highlight this novel technology’s benefits, no one would understand its value.
So, they hired me to develop their brand voice and draft their website copy. What began as a one-off project has turned into a fruitful collaboration spanning years, and today I serve as their fractional Chief Marketing Officer (CMO).
Once we had a solid brand identity in place, it was time to write.
I began by translating our messaging framework over to the website in order to tell entrapeer’s brand story. But of course, we had so much more to share. So I began writing the blog with the goal of positioning entrapeer as a thought leader in corporate innovation.
Next came, the newsletter, pitch decks, scripts for conference pitches, and more. Below is a sample deck from our early days.
While my work with entrapeer is still ongoing, and while their SaaS platform is continuously evolving, we’ve hit some major milestones along the way.
Today, entrapeer houses the world’s largest use case database and their platform is the only one to offer problem-based search for corporate innovation stakeholders. We can count some of the world’s largest, most successful corporations among our customers and collaborate with some of the most promising startups in nearly every industry.
In terms of metrics:
Our founder’s LinkedIn (which was our primary focus) more than doubled in follower count (2500 and counting), while his engagement and shares rose over 2200%
Entrapeer was invited to pitch at Collision Toronto 2022
Our email open rate rose to 43% (as compared to the industry standard of 20%)
Our email click-through rate rose to 7% (compared to the average 3%)
We plan to make waves in the fall of 2023 with the launch of an entirely new entrapeer experience. Stay tuned for more.
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