Lead magnets are simply free items or offerings designed to attract prospective customers and capture emails. These may include ebooks, worksheets, templates, discovery calls, webinars, etc. depending on the brand’s industry and audience.
I’ve worked with a range of businesses – from startups to established enterprises to mission-driven nonprofits – to concept and craft lead magnets that attract their ideal customers and build a brand community.
Below are some examples tailored to my clients strategic content marketing needs.
Ebook: Financial Freedom for Freelancers
for Lunafi
Created December 2022
Lunafi is a startup and mobile app that empowers freelancers to take control of their finances.
Email Building Health Resources
for Jennifer Markman Coaching
Created August 2020 – present
Jennifer Markman is a Functional Health and Transformational Coach. I have worked with her since 2020 to:
- Draft copy for her coaching website
- Consult on the website UX
- Develop a comprehensive content marketing strategy
- Create downloadable resources
- Build out email sequences in Practice Better (her client coaching platform)
- Design social media graphic templates
- And much more…
Given her sector, we identified downloadable resources (i.e. lead magnets) as a powerful way to grow her email list and build her audience. As such, we created a library of resources including recipe booklets, guides, checklists, food diaries, self-care journals, etc.
