Many small business owners think that if they’re going to “go digital“, they need to do it all.
They exhaust themselves trying to crank out trendy blog posts and devise clever tweets on a daily basis. At that kind of pace, it’s easy to feel overwhelmed by the logistics and forget the bigger picture.
The truth is that you don’t have to dilute yourself or your message across the vast cybersphere to be noticed. You don’t need a massive marketing budget, cutting-edge analytics tools, or an account on every social media platform to find your ideal customers and build an audience.
All you need to do is share content that’s valuable to your audience.
Go back to doing the work you love
(and loving your work).
Book a FREE 30-minute call to learn more.
What is content marketing?
Content marketing is a strategy that builds brand communities by providing value. It’s about educating and empowering your audience, not pitching them.
This strategy works because, if you do it right, your ideal customers come to see you as a partner invested in their success. They come to you to solve their problems.
How do I know? Well, the data doesn’t lie:
- Businesses with blogs receive 67% more leads than other companies.
- Forty-seven percent of consumers view 3 to 5 pieces of content before speaking with a sales rep.
- Companies that use content marketing see approximately 30% higher growth rates than those not using it.
- Seventy-two percent of business-to-business (B2B) marketers say content marketing increases engagement and the number of leads they generate.
Of course, it’s not as easy as just creating content. You’ve got to figure out:
- Who your audience is
- Where they spend their time
- And how you’re going to capture their precious attention.
As a copywriter and brand strategist,
consumer psychology is kinda my forté.
So let me handle the nitty-gritty details – everything from content creation to post scheduling to strategy – so we can find
a game plan that works for you.
Once we have a clear process in place, your content will do the hard work of
lead generation for you, like a well-oiled machine. And unlike all the “done-for-you” templates and content marketing checklists out there, I design a road map that is tailored to your workstyle and life balance.