People today relate to brands like they do one another – except we hold much higher standards for brands. We expect them to take a stand on social issues, to save the planet, to be unfailingly consistent in their voice and values.
Nevertheless, we form
deep
emotional
attachments
to the brands we engage with on a daily basis.
We feel exhilarated when we watch a Dodge truck off-roading through the wilderness.
We feel awe-struck when we see Earth shot on iPhone.
Or we tear up when good old Mr Peanut goes hurtling off a cliff and plummets to his (long overdue?) death.
Ok, maybe we aren’t quite that attached, but you catch my drift.
Branding is all about building trust and nurturing relationships with your ideal customers. But you can’t do that if you don’t know who you are and where your brand stands.
If you want to capture the hearts and captivate the minds of your audience, learning to express your distinct brand identity in words they’ll understand is key.
That’s where the Brand Therapy comes in.
”Hillary was an inspiring and creative resource when I was developing my brand, content, and social presence for a new business. She thinks strategically and executes creatively, and she was always responsive and engaged. Hillary came up with engaging ways to bring our social presence to life and to sharpen our language describing our value to consumers. A consummate professional, I’d call on her assistance anytime!
David Alportfounder of The Travel Coach
Get clarity on your brand voice & vision
Single Session
$150 for 60 minutes
Discover your brand archetype, define your ideal customer, or learn how to better align your messaging with your mission. Together, we’ll tackle the biggest challenge you’re facing right now so you get clear on your brand goals and the actions you can take to meet them.
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Brand Audit
starts at $1250
Put simply, a brand audit is a health check for your business. And just like with physicals, it’s not a bad idea to schedule them regularly. We assess your brand’s position in the market, your competitors, gaps in your content, and growth opportunities amongst other things.
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Ready to gain confidence in your message
and build a community around your brand?
Get clarity on your message, your mission & your market so you can craft
a cohesive brand story that will captivate (and convert) your audience.
Lets Chat
You can (re)launch your brand and put yourself miles ahead of the competition.
Really knowing your audience and tailoring your message to them pays off big time.
Yet, shockingly enough, the majority of startups and solopreneurs dive into social media and start selling without a clear concept of who their audience is, what “problem” their product is solving, or why anyone (besides themselves) should care.
Don’t make their mistake.
Consumers today expect brands to have authentic stories and intentional personalities. They want brands to be consistent, transparent, and mission-driven. These are all attributes you don’t want to leave up to human fallibility or spur-of-the-moment crisis response.
Brand Strategy gives you the foundation, the story, and the script to tell a cohesive narrative across all channels – and in response to ever-changing social tides – so you can win your audience’s favor and expand your market share.
Still not convinced? Here are some stats to show how developing and consistently presenting a strong brand identity can impact your business:
- Presenting a brand consistently across all platforms can increase revenue by up to 23%. (Forbes)
- 86% of consumers prefer an authentic and honest brand personality on social networks. (HubSpot)
- 77% of consumers buy from brands that share the same value they do. (HavasGroup)
- 89% of shoppers stay loyal to brands that share their values. (Fundera)
- Over 70% of brand managers consider building an audience more important than converting sales. (Bynder)
Let's talk brand strategy
