Cut through the “AI slop” & build a brand people actually remember

Brand audits for growth stage B2B startups.

Power of Brand Clarity in the AI Era

In a world of infinite, instantaneous content, brand clarity wins.

AI makes it easy to churn out content. But that’s not the same as standing out. If your brand story is vague, your positioning is off, or your messaging isn’t landing, you’re just automating noise.

This audit cuts through the chaos.

You’ll get brand clarity, a sharper message, and a custom GPT trained to scale your voice—not dilute it. Because the startups that lead aren’t the ones posting the most. They’re the ones people actually remember.

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Serving startups on the leading edge of AI marketing

Entrapeer innovation intelligence
Geosure: Travel and Risk analytics app
Lunafi Freelance financial app
Maxitech: VC firm investing in Enterprise AI startups
ShareDat is an app that empowers people to easily share data with businesses in person, online or over the phone while controlling how that data is managed.
Tailorbird AI for Proptech

So, what is a brand audit?

Think of it as your brand’s annual check-up. Except instead of blood pressure, we’re looking at perception, performance, and positioning.

We analyze how your brand shows up across touchpoints: what your customers are saying, where engagement drops off, and what’s getting in the way of conversions. The goal? Clarity, consistency, and momentum.

Because if you’re scaling—and thinking about layering in AI—you need more than just tools. You need:

  • Messaging that actually lands
  • Systems that make content easier, not noisier
  • A brand strong enough to grow with you

If that’s what you’re after, you’re exactly where you should be.

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  • Get clear on your brand's position in the market with an audit

”Hillary is an amazing addition to any creative project. Not only is she a talented writer, she is thoughtful, energetic and thorough. She thinks about how every word and idea fits into the big picture, and for my company, that has been a game changer.

Sara Soergelfounder of Tonic Marketing
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What You Get

No more throwing content at the wall to see what sticks.

Equipped with data from our audit, we’ll propose solutions that leverage your brand’s strengths to fill the gaps in your content strategy and create new growth opportunities. So you’ll leave our Brand Audit review with:

  • A clear-eyed assessment of your brand: What’s working, what’s not, and where the inconsistencies live
  • A low-hanging-fruit checklist: Easy wins to tighten up your positioning and messaging today
  • A 30-minute walkthrough with me: No jargon, no BS—just sharp, honest feedback and guidance
  • A custom-branded GPT: Trained on your brand voice to support everyday copywriting, faster and on-message
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Here’s how it works

  • We kick things off with a quick discovery call so I can hear—straight from you—what your brand is about, what’s keeping you up at night, and where you want to go next.

  • You’ll fill out a focused brand questionnaire while I dig through your site, socials, and marketing materials to spot strengths, gaps, and easy wins.

  • I pull together a sharp, no-fluff report outlining your current messaging, positioning, and audience alignment—plus where things might be falling flat or holding you back.

  • Then we walk through it together. We’ll pressure-test what’s working, flag what’s not, and start mapping how to align your brand with smarter systems (including your new AI-powered GPT).

  • You’ll leave with clear next steps—and a custom GPT trained on your voice to help you execute faster, more consistently, and without burning out your bandwidth.

    Cocoa optional. Clarity guaranteed.

Professional Brand Strategy

Ready to gain confidence in your message
and build a community around your brand?

Get clarity on your message, your mission & your market so you can craft
a cohesive brand story that will captivate (and convert) your audience.
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